Experience a new way to retain customers
Hypersegmentation is a technology crafted to enhance conversion rates and the success of communication with customers and target audiences. By amalgamating various data sources, we refine primary data to construct a comprehensive 360° customer profile. Grasping the purchasing behaviors and preferences of your customers enables the mirroring of consumer profiles, broadening the lead portfolio, and crafting personalized audiences for diverse market segments.
Main Features
Cultivating strong relationships with your customers is key! By customizing campaigns to a high degree, you can identify potential customers and cater to their specific desires. This approach enhances conversion rates through the establishment of robust connections with your audience and the creation of communication and engagement pathways informed by segmented data. Additionally, commercial intelligence enables the crafting of bespoke strategies for every touchpoint, satisfying niche customers with customized offerings.
Ease of creation
of audiences
Possessing the largest and most sophisticated database in Brazil, you can achieve hyper-segmentation of your customers and reflect the finest audiences for your growth strategies.
Multichannel communication journey
Develop personalized and exclusive communication journeys to engage your customer or lead base effectively.
360º vision
of the customer
We facilitate a customer-focused strategy designed to steer your company towards optimal market decisions.
Enchant the
consumer
Leverage the data to gain an edge, analyze your audience's behavior to suggest products and services that align more closely with their preferences.
What sets us apart from the competition?
Increase your chances of sales: profit more during events and customer acquisition campaigns, identify which items or services your customer base is looking for, and customize your offer precisely.
Data, a competitive advantage: know your customer in depth and follow the main market trends and changes in consumer behavior to use the right solutions, in the right way and at the right time.
The best segmentation strategies: create different initiatives such as loyalty programs and clustered promotions, according to the main purchasing interests of your target audience.
Common questions:
What is Zoox Hypersegmentation?
It is a tool that uses artificial intelligence and data analysis to precisely segment your audience, enabling highly personalized and effective marketing campaigns.
What are the main features of Hypersegmentation?
The Hypersegmentation module analyzes behavioral and demographic data, creates detailed customer profiles, personalizes marketing campaigns, and integrates with CRM platforms for real-time execution and monitoring.
How can the hypersegmentation tool benefit my company?
The Hypersegmentation module combines demographic, behavioral, psychographic, financial, and social media data to create detailed profiles of each audience segment.
What datasets are made available by the solution?
The Hypersegmentation module uses a variety of data, including demographic data (such as age, gender and location), behavioral data (such as purchase history and online interactions), psychographic data (such as interests, values and lifestyle), transaction data financial and data from social networks and digital interactions. This data is combined to create a detailed profile of each audience segment.