Expert highlights the importance of data and insights for decision-making

In this article, Rafael de Albuquerque, CEO of Zoox Smart Data, discusses the crucial importance of data intelligence and insights for strategic decision-making , especially in the insurance industry. During the CQCS Insurtech & Innovation event, Albuquerque detailed how Zoox has been a driving force in the market's digital revolution , transforming the way companies use their information.

Zoox, which has evolved from a hotel Wi-Fi platform to a powerhouse in data collection and analysis, has created a unified platform that acts as a "Trivago for data." This tool allows companies to deeply understand consumer behavior and optimize their strategies. Additionally, Zoox has developed advanced solutions to mitigate risks such as fraud , money laundering , and other vulnerabilities, ensuring greater security and operational efficiency.

This topic is essential for professionals and companies looking to innovate and protect their businesses in a constantly evolving digital landscape.