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Press Room
You don't know this company, but it knows you very well — through Wi-Fi
Exam
Zoox and The Town: a partnership that uses data to create a unique and safe festival experience.
Zoox, a Brazilian data tech company, is revolutionizing the experience of major events like The Town. Using data intelligence, the company transforms information into strategic decisions for organizers. This includes real-time monitoring of attendance, analysis of engagement with sponsoring brands, and personalization of the audience's journey. By applying technologies such as smart Wi-Fi, machine learning, and AI, Zoox ensures that the festival is not just an event, but a unique and safe experience for each individual, always complying with the General Data Protection Law (LGPD).
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